How To Use LinkedIn Hashtags
How To Use LinkedIn Hashtags
Have you been using hashtags on LinkedIn? You already missed a lot of business if you haven’t.
Since it’s inception in 2018, LinkedIn hashtags helped its users leverage its marketing potential. These hashtags aren’t any different from the ones we use on Instagram and Twitter. Or maybe, they are. On LinkedIn, we’re using them for real business.
Most of us use hashtags on Instagram to let our posts reach wider. In a similar way, LinkedIn hashtags help your content be more discoverable. This way, you gain more connections and maybe you just get to reach your potential buyer. But, Beware. It’s a professional platform and you need to be careful about how you use the #hashtags.
Here are some basic tips about how to use LinkedIn hashtags to get the best out of them.
1. Use hashtags with a creative copy
Hashtags can never replace a well crafted creative copy. Make sure you post everything with a great copy. Hashtags let your copy reach wider but ultimately your copy would act as a pitch.
The best way of using a hashtag with a copy is to use it within. Just write a copy that works and choose an apt word within it for tagging. Else, you can just place your hashtag before or after your copy. Never hashtag every word of the copy. This can make it seem like a scam and not all the hashtags are beneficial.
2. Do not overuse hashtag
LinkedIn puts no bar on the number of hashtags per post. You can use as many as you want. But, you shouldn’t. As per the experts, you should not have more than 5 hashtags for a post. Too many hashtags are needles and can even backfire. The LinkedIn Algorithm might just find it spammy.
3. Keep your hashtags public
Your hashtags will be visible only to the people you allow to view your profile and posts. Hashtags are useless if you won’t let it be discoverable for people. That’s why public profile.
For a business profile, you most likely stay public. But what’s bad in checking. For a personal profile, do make sure you keep your profile visible to every LinkedIn user.
4. Make sure you use the right hashtags
Every business has its own set of great hashtags. Now you need to be aware of what hashtags are important for your business. Also, try keeping up with the hashtag trends. You should also follow hashtags to learn how others are using it. Here’s are a few things to look for.
A. Find the distinct hashtags mostly used in your niche. This helps you connect with people in your domain.
B. Include popular hashtags as well. Not every person that need the services you sell is following your niche hashtags. Reach other people as well.
C. If you operate in a certain region, pay more attention to location-based hashtags.
D. If you find LinkedIn suggested hashtags perfect fits, don’t hesitate to use them.
5. Pick the best performing hashtags
With LinkedIn Analytics, you can always monitor the performance of all your posts. Loo at the best performing posts and watch out if they have a particular hashtag in common. This can reveal the hashtags of highest potential for you.
Need experts? Give us a call.
People are using specialized digital marketing agencies to manage their LinkedIn profiles. Even your competitors are. Make sure you’re ahead of them.
We at LinkedIn Lead PC specialize in making the LinkedIn the most profitable place for your business. Whether it’s about using hashtags to generate leads or managing your whole account, we stand by your side. Our experts are dedicated to using LinkedIn for your benefits by targeting just the right people through your profile. We know how to shell out the leads hidden behind LinkedIn profiles.
Want to know how to use LinkedIn hashtags and take care of your LinkedIn network? We’re just a call away.